Trust is the foundation of every relationship - in both private and business life. But in the digital world, trust is becoming more complex and at the same time more crucial. The SATW-sponsored pilot study by the University of Zurich shows how companies understand, promote and measure digital trust - and why they are often only at the beginning.
The pilot study combines interviews with companies in Switzerland and internationally with a broad literature review. The key finding: Digital trust is becoming increasingly important strategically, but systematic approaches are still rare. Companies that act early gain a clear competitive advantage.
Felix Gille, Markos Mpadanes, Federica Zavattaro
Manuel Kugler, Nicole Wettstein
Digital services can only fulfil their potential if users trust them. If this trust is lacking, acceptance decreases - regardless of the technical quality.
Many companies have recognised that trust is crucial. However, systematic anchoring in strategy, compliance and corporate culture is only sporadic.
The SATW supports the exchange of knowledge and experience in order to provide companies with guidance. The aim is to develop practical methods and tools for building digital trust.
